Vertical short format videos are becoming increasingly important for businesses as they are optimized for mobile devices and social media platforms, which are increasingly being used to consume video content. These videos are usually in the form of TikTok style videos, Instagram reels etc. They can be used in a variety of ways, such as showcasing products, providing behind-the-scenes looks at a company, or sharing customer testimonials. Short-form videos are also well suited for social media platforms, where they can be easily shared and viewed by a large audience. They are also more likely to hold the viewer's attention due to the shorter format, making it more likely to generate engagement and drive conversions. As attention spans are getting shorter, short-form video content is a trend that businesses should consider incorporating into their video marketing strategy.
